Ultimate Guide to On-Page SEO: Boost Your Website's Search Rankings
TruSEO On-Page Analysis
TruSEO On-Page Analysis is likely a Tool or Service designed to assess and optimize on-page SEO factors for websites. On-page SEO refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. TruSEO likely provides a comprehensive analysis of various on-page elements to help website owners improve their search engine visibility.
Some of the key aspects TruSEO might analyze include:
1. Title Tags:
Assessing the relevance, length, and keyword usage in title tags.
A title tag is an HTML element that sets the title for a specific webpage. This title, serving as a clickable headline, is what users see in the search results on search engine results pages (SERPs). Title tags hold significant value for usability, SEO, and social sharing while using open graph protocol, like Twitter cards.
A title tag, a critical HTML component, denotes the headlines of a webpage and is showcased on search engine results, tabs of web browsers, and on social media platforms.
<head>
<title>Page Title Here</title>
</head>
Optimizing your title tags is a straightforward and effective method to enhance your visibility on search engines like Google, as they provide a synopsis of your page’s content to Google.
2. Meta Descriptions:
Evaluating the effectiveness of meta descriptions in enticing users to click through to the website from search engine results pages (SERPs).
What is a meta description?
A meta description is an HTML element that provides a brief summary of a web page. A page’s meta description tag is displayed as part of the search snippet in a search engine results page (SERP) and is meant to give the user an idea of the content that exists within the page and how it relates to their search query.
<head>
<meta name="description" content="This is an example of a
meta description. This will often show up in search results.">
</head>
The meta description tag serves the function of advertising copy. It draws readers to a website from the SERP, and thus is a very visible and important part of search marketing. A page's meta description should intelligently employ the page’s target keywords, in a natural, non-spammy way that compels the user to click through to the page. Google and other search engines often bold keywords from the user’s query in the description display, which draws the eye of the searcher. Try to match your descriptions to valuable search terms as closely as possible without over-optimizing them.
3. Headings:
Analyzing the structure of headings (H1, H2, etc.) and their alignment with targeted keywords.
What Are Headings?
Headings are a special type of text formatting. You may already use bold, color and/or a larger font to distinguish the section titles in your content, but that type of formatting alone won't allow a screen reader to recognize the text as a heading. You also need to format the text using the heading style settings in your word processor, website content editor, the text editor on eCampus, etc.
Structure and Headings
Headings and subheadings organize your content and are important for usability and accessibility. People with limited or no vision depend on screen reading software to read aloud the text that appears on the screen. Using headings properly provides a hierarchy of content that allows users to navigate more efficiently.
Adding Headings in the CMS
Always use the pre-formatted headings in the Formats dropdown of the WYSIWYG editor. Do not bold paragraph text to create the look of a heading. A screen reader will not recognize it as a heading. Conversely, do not use a heading style to make text big and bold if it isn’t really a heading. The screen reader will read it as a heading and not properly communicate the emphasis you intended.
4. Content Quality:
Assessing the relevance, uniqueness, and depth of the content on each page.
Quality content and what it will do for you
Content in the context of this post is the written text on your web pages. “Quality content” means that your text brings “… a high level of value” to your website visitors. Quality content is even a big part of what Google looks for when deciding where to rank your web page in search results. The process of writing for the web is called copywriting.
The following are a few important benefits quality content will bring to your website:
It builds trust & credibility with your website visitors.
It lets others know what sets you apart (makes you unique).
It lets Google know who you are and what you do.
It will win the heart of potential customers (and their business).
It can make the sale for you even when you sleep! Pretty awesome!
5. Keyword Usage:
Analyzing the frequency and placement of targeted keywords throughout the content.
What are Keywords?
Keywords are specific words or phrases that individuals type into search engines when looking for information, products, services, or answers to their queries. These same words and phrases serve as a bridge between a user’s query and the most relevant content or information on the web. Essentially, they are the primary tools that search engines use to understand and categorize content across millions of websites.
At the core, every piece of content on the web is about a particular topic or idea. Keywords capture the essence of these topics, acting as a shorthand for the main themes or concepts being discussed. For instance, if someone is looking for a guide on “how to bake a chocolate cake,” those words form the keyword for their search. Websites that have content closely matching this keyword will likely appear in the search results.
6. Internal Linking:
Evaluating the use of internal links to connect related pages within the website.
What is internal linking In SEO, and how does it work?
In my daily work, I see way too many websites underutilize internal links. This is a pity as internal links simply provide too much “bang for the buck.” But the most common reason I see people skip internal links is that they don’t even know what they are and how they work. Let’s change that.
Internal linking is the SEO practice of creating a link from one page on your website to another page on your website.
8 tips to improve your internal linking
Remember the eight tips I mentioned, to improve your internal linking? Here they are:
- Use keywords in your internal link anchor texts
- Only create relevant, contextual internal links
- Link form your blog content to your products
- Only ever create dofollow internal links
- Write more content to create link opportunities
- Avoid automating internal linking
- Avoid linking from pictures
- Update and optimize old content
7. URL Structure:
Checking for the presence of keywords in URLs and ensuring they are descriptive and user-friendly.
Protocol : A URL's protocol also known as transfer protocol or scheme regulates how data is sent between the host and a web browser
//example
http , https , tcp ,smtpSubdomain : Subdomains that are a little more subtle, exhibiting a relative dependence and being a component of a higher level domain. eg.
//example
www.example.com , mail.example-smtp.comDomain name : The Domain Name System uses a domain name as a registered identifying string to create a distinct region of authority and autonomy. eg.
//example
google.com , dev.toSecond-level domain : A second-level domain is a domain that is immediately behind a top-level domain.
//example
www.example.**second-level**.in , www.example.**blogging**.ioTop-Level Domain : A top-level domain is a domain which is at the top of the Domain Name System hierarchy.
//example
.com ,.in ,.net , .ioPath : The path specifies the precise location of a page, post, file, or other item. It is frequently comparable to the website's underlying file structure.
//example
/home , /dashboard , /settingsQuery String (Params) : Depending on the implementation, parameters are found at the very end of the URL or within the path. URL parameters are expressed as key/value pairs that begin with a '?' and are separated by an ampersand '&.'
//example
https://www.example.com/settings?username=name , https://www.example.com/settings?email=email@gmail.com&id=09Fragement identifier : A precise location within an HTML page.
//example
www.example.in#latest8. Image Optimization:
Assessing the optimization of images with relevant alt tags and filenames.
Before diving into the specific techniques, it’s essential to understand some common uses of image optimization:
Image Size and File Size: Smaller images, particularly those up to 2 megabytes, are generally more suitable for web use than larger images exceeding 20 megabytes. This balance ensures that images are of sufficient quality without being overly large, which can slow down page loads.
Image Format Considerations: While PNG is known for its high-quality output, it tends to have a larger file size than other formats like JPG, GIF, SVG, and WebP. Choosing the proper format is essential based on the desired balance between image quality and file size.
Compression for JPGs: For JPG images, achieving the right balance in compression is crucial. A compression quality between 70-90 percent is often optimal, reducing file size while maintaining reasonable image quality.
Effective Image Naming and Use of Alt Text: Employing descriptive, plain language names and alt text for images not only improves accessibility but also enhances SEO.
Optimal Image Dimensions and Angles: Selecting the correct dimensions and angles for your images can significantly impact how they are perceived and used on your website.
Utilizing Image Sitemaps: Image sitemaps can effectively ensure that all your images are recognized and indexed by search engines, further optimizing your site.
The “Blur Up” Technique: This involves initially loading a lower quality image, which can be progressively enhanced, thereby improving page load times.
Replacing Animated GIFs with Video: Considering the replacement of animated GIFs with video formats can offer optimization benefits, particularly in reducing file size.
Choosing Unique Over Stock Images: Where possible, using unique images instead of stock photos can provide a more personalized and engaging user experience.
9. Page Speed:
Analyzing the loading speed of web pages and providing suggestions for improvement.
Optimisation du Page Speed
En pratique, la vitesse de la page peut être optimisée à différents points du site :
Raisons fréquentes d'un Page Speed lent
Il existe plusieurs raisons qui peuvent provoquer un temps de chargement peu satisfaisant :
images trop volumineuses : lorsqu'un site web est ouvert par un client (navigateur), ce dernier doit charger les images à partir du serveur du site. Le chargement de nombreuses images peut retarder la mise en page et l'affichage.
base de données : si une base de données pour les formulaires ou l'affichage des produits est trop lente, le Page Speed peut être considérablement ralenti.
temps de réponse du serveur : au niveau du serveur, de longs temps d'attente peuvent également se produire si les demandes sont traitées trop lentement.
JavaScript fragmenté : si vous n'utilisez pas de JavaScript asynchrone, une page web ne peut être rendue qu'après le chargement total du script. Le temps de chargement peut être raccourci en groupant les fichiers JS.
code source : un client lit tous les éléments du code source existant. Si des commentaires et des caractères superflus sont trouvés dans le code, ces éléments peuvent également avoir un effet négatif sur le temps de chargement.
fichiers CSS : si les fichiers CSS ne sont pas fusionnés, trop de requêtes serveur peuvent être générées, ce qui ralentit la vitesse de la page.
- Compression des images
- Utilisation des réseaux de diffusion de contenu
- Suppression des plug-ins sociaux inutiles
- Réduction des temps de réponse du serveur
- Regroupement de fichiers CSS avec des Sprites CSS
- Compression du site avec gzip
- Utilisation de JavaScript asynchrone
- Réduction des requêtes http
- Suppression des éléments inutiles du code source
10. Mobile Friendliness:
Evaluating how well the website performs on mobile devices and providing recommendations for optimization.
Mobile-friendly Website Defined
A mobile friendly website benefits users by allowing them to view and navigate its content from handheld devices such as smartphones, flip phones, and tablets. The layout of your webpage will adjust according to the device's screen size. Most of these websites are easy to navigate and have a simplified format optimized for small screens.
Moreover, a mobile friendly websites are designed to load quickly in a matter of seconds, no matter the network connection, so that users don't have to wait long periods to view a page. These websites are also optimized to ensure users get a consistent experience from the website regardless of the device they are using. Finally, mobile friendly websites are designed to help optimize your search engine rankings and drive more users to your site.
Essential Features of a Mobile Responsive Website
There are a few essential features that all mobile responsive websites should have. These include
1. A simplified layout that is easy to navigate
Your website's layout should be easy to navigate, regardless of the device. All critical content should be easily discoverable, and buttons and links should be easy to press.
2. Optimized for smaller screens
The website text size should be mobile-friendly and keep images or other multimedia to a minimum (and not be distracting).
3. Responsive Design
A responsive design is a must for any mobile-compatible website. The website should automatically adjust its layout based on the device's screen size.
Responsive Design v/s Mobile-friendly Website
Responsive design changes the entire website's layout based on the screen size. At the same time, mobile-friendly websites feature a simplified layout optimized for smaller screens.
TruSEO On-Page Analysis likely provides actionable insights and recommendations based on its analysis to help website owners improve their on-page SEO and ultimately increase their search engine rankings and organic traffic.